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What Are They Trying To Tell Me

Yesterday I had occasion to spend time waiting for service in two different banks, Bankwest and ANZ. Both banks provide chairs and TV’s to make the wait more comfortable although at ANZ the set was muted. At Bankwest they were showing the Criminal Investigation channel and at ANZ they always show Mr Bean. It made me stop and think if they were trying to tell us (the customers) something; the Criminal Investigation channel is like badly done real life CSI with lots of violence and hype. Mr Bean is well Mr Bean and still manages to be amusing even without sound, but maybe I’m just the perfect ANZ customer and easily amused. How do they choose their programs? Is there a match up between the audience demographics for those programs and who the banks see themselves marketing to?